Er, no.
OK, so Israel teaching the Samba Kings how to play football might be a bit far-fetched. But check this out: the Brazilian government is sending over a team of its water experts to analyze how Israel has managed to conserve water. The Brazilians are apparently worried that the recent good work they’ve done in the area of conserving water (including ads that plugged peeing while having a bath, to save water of course) will go pear-shaped when the Olympics scheduled to take place in Rio in 2016 kicks off.
It seems the Brazilians are worried a thirsty and uneducated bunch of tourists might just send their water conservation program down the river, so are looking at cutting edge technological solutions, something Israel isn’t too shabby at.
I say there’s no need for technology. Just produce an ad with eye-candy supermodels, faces peeling and skin cracking, that’ll scare the public into changing their ways. I know when I saw Bar Refaeli’s face cracking away, I didn’t just stop flushing after taking a pee, I stopped peeing altogether. And I’m pretty sure I’m not alone. Many of us felt we had to save the Bar; helping conserve Israel’s water was just the cherry on top…
Here’s the ad that did it…