Yes, there are some great cafes in Israel, and especially great cafes in Tel Aviv, but will we be adding McCafe (McDonalds’ new chain of coffee shops) to our list of preferred coffee joints? Somehow I doubt it: the king of world coffee domination (Starbucks) have tried it and couldn’t or wouldn’t understand the Israeli coffee drinker and were quickly shown the door as a result.
I can’t see many people going for their Latte and newspaper browse with a laptop tucked under their arm in a McCafe, but who knows…they’re also promising muffins and cakes (er, wow), so maybe that’ll tempt them in. Looks like their first branch is in the Ramat Gan mall, Kenyon Ayalon.
But whatever you think, the branding behind McDonalds is phenomenal work, that ‘M’ is instantly recognisable wherever you go. Good luck to ’em!