El Al’s new flight routes to South America are being publicized on Israeli TV these last few days. With the help of a couple of local celebs, they are getting some attention and raising a smile or two. I know that my wife just cracks up when she sees the ad below. Unfortunately it’s in Hebrew, and is a play on words that even I didn’t get. The catch line that seems to tickle everyone’s funny bone is “Ver be sof, ha-akavish okesh otcha”, which roughly translates to “And finally, the spider [should be bites but the mispronounced Hebrew means nothing but seems to have everybody in stiches] you”. But if your Hebrew is very good and you can get past the play on words, then this is for you…
By the way, these flights to South America are already in demand and are predicted to be the next big thang. In comparison, direct flights to Thailand were slow to attract customers when first introduced a few years ago, but now some 200,000 Israelis fly to Bangkok every year. The same and more is expected for Latin America.