Gap comes to Tel Aviv!
We’re all waiting with bated breath for H&M to open its doors in Tel Aviv’s Azrieli Mall, Jerusalem’s Malcha Mall and Haifa’s Grand Canyon in March, but did you know another big retail chain from America is also making a spot for itself in Tel Aviv?
A huge billboard prominently displayed on Ibn Gvirol (central street in Tel Aviv) announces the arrival of Gap to the Azrieli Center at the end of February!
While I’m not as huge a fan of Gap as I am of H&M, the Israelis can’t possibly be getting any more American! Gap, known for its grungy, but stylish flannel shirts for men, khaki pants and soft knit cardigan for women is the epitome of rugged American fashion.
The corporation that owns Gap announced a franchise agreement with Israel’s Elbit Trade & Retail Ltd just last year. Looks like Banana Republic won’t be far behind…
And the American fashion keeps on coming…
About the Author: Up-and-coming journalist and fashion enthusiast Simona Kogan made aliyah in December 2007 and likes to fuse her love for US pop culture with her love for Israel. Despite not speaking Hebrew as well as she would like, and not having an Israeli fashion writing career (YET), she still thinks a bulk of Israelis dress fairly well, loves her American and Israeli friends, loves sitting in Israel coffee shops sipping ice café, and loves being in the Holy Land. You can catch her take on Israeli fashion from an American perspective on her blog, 
